1. The combination of hard and soft promotional content From the perspective of the domestic corporate video market, most of them use back-end explanations. Because they are too formal, the number of viewers is small, and most corporate videos are broadcast within the enterprise or from the media and local TV stations. Therefore, strong publicity content will reduce the number of viewers; professionally designed corporate video production should increase the plot experience through a combination of software and hardware, so that viewers can trust the company more, so that the purpose of publicity can be achieved.

2. Choosing an innovative form of opening corporate video production is different from ordinary advertising production. It has neither product characteristics nor materialized attributes. Therefore, if the old-fashioned propaganda opening is still used, it will greatly reduce the propaganda effectiveness of the propaganda film. It arouses the desire to watch, so it usually starts with an innovative form, which can play a good role in attracting the viewer’s attention.

3. The production of the best corporate video for unifying the shooting environment style requires not only excellent scripts and creative ideas, but also certain requirements for the scene. In order to cater to the corporate temperament, the shooting style needs to be unified, from the layout of the scene to The clothing of company employees must be consistent with the corporate image and the style of the promotional film, which can greatly increase the eye-catching index.

4. Use music to set off the atmosphere. At present, most corporate video productions are for image promotion. The proportion of music in the video is relatively small. However, if you want to increase the eye-catching index, Lingzhi Animation will definitely use music when making corporate videos. To set off the atmosphere, but you need to pay attention to the context of the promo copy when choosing music.