Among the types of commercials,

Probably the most common is the number of product commercials.

Product advertisements are purely used to describe products.

Their goals are clear,

Is used to promote product sales.

Of course, there are also some commercials that can’t directly promote sales.

But it has a great influence on product sales.

Brand advertising is like this!

It’s not the same as a brand video,

The brand video will describe all aspects of the brand in detail.

And brand advertisements will be based on the characteristics of the brand,

Describe the brand in a very short time.

It usually starts with the product to highlight the brand at the end,

Just like Pepsi’s commercials,

Although he is talking about Coke,

But the most impressive thing is the Pepsi brand.

This is the effect brought by an excellent brand advertising film!

The main goal of brand advertising is to shape and maintain the image of the brand.

Therefore, it will be more focused on the description of the brand,

There are not many descriptions of the product.

Generally speaking, the duration of a brand advertisement will be 10~30 seconds.

This is also within the normal duration of the commercial,

After all, commercials are not the same as micro movies.

It’s impossible to describe it in too long,

Because people have an aversion to advertising,

If the duration of the commercial is too long,

That will arouse the audience’s disgust!